Following the FMO General Meeting, FMO held two Optrafair 20/20 Transformation events to update companies on a host of new features for 20/20. Led by FMO chair-elect, Stuart Burn, the event provided the perfect environment for companies old and new to Optrafair to discover what had been happening behind the scenes in preparation for 2020’s transformative event.

The new Iris stage generated a great deal of excitement, with 2019’s dynamic catwalk stage being integrated with thought-provoking keynote lectures from industry leaders such as Pearse Keane. Keane is a consultant ophthalmologist at Moorfields Eye Hospital and was placed 4th on a worldwide ranking of up-and-coming ophthalmologists by The Ophthalmologist journal, making him a key draw for visitors to the 2020 show.

Also new for 2020 is the Practice Owners’ Lounge, which will provide space for practice owners to gather and network over complimentary refreshments. Attendees to the Transformation meetings were pleased to see this on the floorplan, with many of the surrounding stands already booked up.

Due to the calibre of speakers already confirmed for 2020, the show floor also features Profs Corner, a dedicated area allowing visitors to meet and network with selected Optrafair speakers. No other event provides professionals this level of access to speakers, giving Optrafair exclusive domain over this exciting networking opportunity.

The popularity of 2019’s catwalk and Eyewear Boutique confirmed continued interest in frames, leading to  a new opportunity for frames exhibitors being  built into Optrafair 2020: Frames Boulevard. From high-end fashion to popular collections, this space will showcase the latest trends in a rustic set up with low costs for exhibitors.

Optrafair’s renowned CET programme will be back once again, curated by a newly appointed Conference Director alongside a highly experienced Advisory Board. To respond to exhibitor feedback, this year the CET will feature an intelligent structure designed to periodically release visitors onto the floor, ensuring exhibitors have quality face-to-face time with attendees.

The programme includes the new-for-2020 Ophthalmology Theatre, sponsored by SpaMedica, which will spearhead Optrafair’s move to diversify content this year. Leading speakers will explore topics such as the relationship between optometry and ophthalmology, and how optics professionals can expand their practice.

As Optrafair expands its horizons for 20/20, the programme will also cover other topical global subjects, including audiology, dementia, sustainability, AI and emerging technology, the future relationship with the NHS and much more. This revamped programme will sit alongside sessions on topics such as optometry and business as well as ABDO’s dedicated CET programme, drawing in optical professionals at all levels.

If you’re interested in becoming part of Optrafair 20/20, please get in touch with Victoria Gould at or on +44 (0)20 7333 1743. FMO members receive discounted rates on stands at the show, so secure yours now – limited space remaining.