KEEP COMMUNICATING WITH CUSTOMERS WARNS FMO

Philip Preston, Regional Director of the Chartered Institute of Marketing, told the FMO audience that "time and again it has been proven that this was the wrong thing to do and that companies which increase their spend through a recession emerge three times faster...

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OPTRAFAIR 2011 LOOKS TO STEP UP SERIOUS BUSINESS

Suppliers across the optical field are looking to provide opportunities for the profession to engage more with new and existing clients and show owners, The FMO, is tailoring next year's show to meet this uncapped demand. Business education, besides growing the CET...

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